W&P Packaging Refresh

A visual identity update that unified W&P’s product lines under a single, cohesive brand aesthetic.

Overview

W&P’s packaging refresh aimed to streamline the brand’s identity by eliminating sub-branding (Porter, Peak, Craft) and centralizing all products under the W&P label. As the photographer and art director, I helped develop a cohesive visual language that celebrated each product’s colorway through vibrant, ingredient-driven laydowns. Inspired by the existing Porter packaging, the concept expanded to include all products—showcasing curated food pairings that matched each item’s hue, like blush macarons on a pink bag or lemon bars on cream.

Brand
W&P

Role
Photographer, Art Director

Studio Team
Emily Dinowitz (Creative Producer), Carmen Magaña (Production Assistant), Simon Verrill (Retouching).

Year
2023