Moonstone + Spruce Collection Launch

A core colorway extended across Wild One’s iconic toy and treat pouch assortment.

Overview

To introduce the Moonstone and Spruce color collection, we took a surreal approach to familiar forms, highlighting the playful, geometric lines of Wild One’s toy catalog. The art direction embraced visual plays like anti-gravity and intricately patterned laydowns—almost like a puzzle. We spray-painted foam shapes to create a series of energetic compositions, announcing that the Moonstone and Spruce colorways were launching across all core walk and play products. The result was a striking, design-driven campaign that celebrated the extension of two beloved core colorways.

Brand
Wild One

Role
Photographer, Art Director

Studio Team
Emily Dinowitz (Creative Producer), Carmen Magaña (Production Assistant), Stacy Powers (Retouching).

Year
2022