SUPERZOO 2024

An immersive, topsy-turvy booth experience bringing the playful spirit of Wild One to life at SuperZoo 2024.

Overview

SuperZoo is a key trade show for the pet industry, and Wild One took the opportunity to make a bold, memorable statement. The booth was designed as a whimsical, topsy-turvy world, featuring wavy check pattern walls, an oversized striped rug floor, and playful details like tennis ball table legs. At the heart of the experience was the rainbow product wall—a vibrant hero moment that showcased the brand’s colorful, design-forward identity. As the first preview of the Wonderful World of Wild One, the space was equal parts fun and thoughtfully curated. Show swag included custom pins and stickers, adding a tactile, collectible element to the experience.

Brand
Wild One

Role
Creative Director

Studio Team
Maggie Rossett (Sr. Brand Designer), Bridget Pavlick (Creative Strategy), Allie Mansueto (Director of Sales), Veronica Becchetti (Brand Co-Founder), Bill WellAllSpace Group (Booth Fabrication)

Year
2024

Impact

The colorful, bold booth design made Wild One stand out among a sea of more traditional setups. The visual impact and cohesive storytelling made coveted retailer intros possible—including one that has led to a major new collection, launching Summer 2025.