A+O NYFW SS21

A bold, cinematic presentation for alice + olivia’s SS21 collection, streamed globally during New York Fashion Week.

Overview

Amid the challenges of the COVID pandemic, alice + olivia embraced the shift to digital with a presentation that brought the energy of the runway to a global audience. The concept celebrated music and dance, incorporating dancers and choreographers from American Ballet Theatre, Broadway, iconic music videos like Beyoncé’s "Single Ladies," and more. Shot during New York Fashion Week in September 2020, the video was produced with the urgency and creativity inherent to Fashion Week, with the final edit delivered just 24 hours after filming. The result was a dynamic, high-impact presentation that translated the brand’s signature vibrancy and sophistication to the virtual space.

Brand
alice + olivia

Role
Videographer, Editor

Studio Team
Sylvia Yang (Director of Creative Services), Dan Powers (VP, Global Visuals), Michael Duva (PA).

Year
2020