Apple Mag:2 Launch

The Mag:2 campaign celebrates the ease of staying connected. The concept, "Never Miss A Moment," follows intertwined stories of relationships and everyday life, highlighting how the Mag2’s upright magnetic stand keeps your phone accessible, charged, and hands-free–so you’re always ready for what matters most.

Overview

The Mag2 is more than just a charger; it's an intuitive, hands-free companion that blends seamlessly into life’s most meaningful moments. To launch the product, we crafted a visual narrative focused on connection and fluidity—moving between spaces as life unfolds throughout the day. The campaign’s warm, approachable tone balanced chic design with the realness of day-to-day interactions, reinforcing Mag2's role as an elegant, functional addition to modern living.

Brand
Courant

Role
Creative Director

Studio Team
Emily Dinowitz (Director of Creative Production), Alex Levin (Director of Photography), Reggie Ceus (Production Assistant), Jake Shapiro (1st AC), Andrew Rivara (Gaffer), Charles Kelk (Key Grip), Michael Hojnacki (Grip), Emma Elizabeth (HMUA).

Year
2025

3D Modeling + Rendering

The Mag2's sculptural design and sleek form were elegantly captured through 3D renders, used as PDP images to visually communicate the product's quality and magnetic functionality. These visuals highlighted the seamless blend of utility and aesthetic appeal, giving the audience a closer look at the product’s refined design.

Impact

The campaign reinforced the Mag2 as an essential, thoughtfully designed tech accessory—balancing utility with aesthetic appeal. The video’s human-centered storytelling captured the audience's imagination, setting a new standard for how tech products can feel integrated, approachable, and aspirational.