W&P Packaging Refresh
Skills: Creative Direction, Art Direction, and Photography
W&P's packaging refresh aimed to unify previously separate sub-brands into a singular, cohesive brand identity. Centralizing all products under the W&P label, we created a set of guidelines that put beautiful food laydowns front and center, each inspired by that product’s colorway.
Studio Team: Andy Anderson Creative Director, Emily Dinowitz Creative Producer, Carmen Magaña Production Assistant, Cole Saladino Additional Photography, Simon Verrill Retouching